Ricky Powell


In 1986, Ricky Powell ditched his job and went on tour with the Beastie Boys on Run-DMC’s “Raising Hell tour” and the photos he took became a part of hip hop history.

Today, this New York original is one of the city’s most celebrated photographer. His candid snapshots are unpretentious visual documentations of New York City life.

“I believe in being yourself, not following or imitating trends.”

Ricky’s array of work as a street photographer, writer and hip hop visual historian is inspiring but his “be yourself” belief and attitude is above all what makes him a truly unique individual.

We have been so inspired by him that we have adopted his “DO YOU” notion as part of our beliefs.

PONY x Ricky Powell

Being a product of New York himself, it was just a matter of time that Ricky would hook up with PONY. With his originality, positive attitude and genuine New York grit, we are indeed thrilled to have him onboard as a collaborator and brand ambassador.


Hong Kong based tattooist Alfred Ng is the perfect inspiration for following your dreams. This rebellious ink-artist ran away from home aged 17 to pursue a lifestyle and career that demands respect.

When you meet the man, you’d understand why the term resilience is synonymous with his name – Arvind “The Juggernaut” Lalwani.

"We are all energies - an organised sum of waves. That movement is what life is about." - Bust the Drip

Guillaume Gaudet started photography as a way to capture fleeting memories. Largely self-taught, he did not plan to become a photographer, let alone imagine that he could pursue it as a career.

Haruna Kunisawa loves to dance! This is clear from her impressive resume, which includes tours with Eason Chan and appearances in various glossy music videos and commercials.

In pursuit of different stylish lifestyle trendsetter, PONY came across with James Boggia, Cable Wakeboard World Champion 2010 and 2011.

Lotfi Lamaali (A.K.A Wood Walker), rider and stoke spreader since 2008. Born and raised in Casablanca, he discovered Longboarding at the age of 25.

It’s borderline impossible to watch Muto by BLU and not see your jaw rolling all over the floor. The community of Youtube has joined the bandwagon with almost 11 mil views. And counting.

Ricky Powell, aka the Rickster, has seen a lot of history. He has worked variously as a busboy, bike messenger, Frozade vender, substitute teacher, columnist, cable television host, comic, and dog walker.

New Zealand tattoo artist Steve Butcher is a specialist in colour portraits and photo realism. Through the tattoos, Steve helps his customers tell their stories and express their identities.

Being yourself and doing what makes you happy is what B-boy Stripes believes in. Together with handwork, he has come a long way since his first introduction into breakdancing.

Zamri Hassan’s presence often goes unnoticed but his work always draws attention. As an Action Sports photographer, he has refined the art of capturing the moment without impeding the action.

May 30, 2017
Muto by Blu
It’s borderline impossible to watch Muto by BLU and not see your jaw rolling...
May 30, 2017
Haruna Kunisawa
Haruna Kunisawa loves to dance! This is clear from her impressive resume, which includes...