James Boggia


To be crowned as a world champion is a huge achievement but to do it back-to-back is a feat usually reserved for the best. By winning the coveted Cable Wakeboard World Champion in 2010 and 2011, James Boggia seals his immortality in wakeboard sport’s history books.

In pursuit of a stylish lifestyle trendsetter, PONY teamed up with the man who was once quoted as “probably the most stylish rider on the water” by wakeboard sport’s commentator Clint Liddy.

“When shopping for clothes, I found there was nothing that my friends and I really liked. I really wanted to put my own spin on shoes and clothing.”


James’ inspirational sporting achievements and his sense of uniqueness are traits that PONY can relate to. The sneakers in the PONY x James Boggia collaboration reflect his passion for design and graphic art inspired by tattoo culture.


Hong Kong based tattooist Alfred Ng is the perfect inspiration for following your dreams. This rebellious ink-artist ran away from home aged 17 to pursue a lifestyle and career that demands respect.

When you meet the man, you’d understand why the term resilience is synonymous with his name – Arvind “The Juggernaut” Lalwani.

"We are all energies - an organised sum of waves. That movement is what life is about." - Bust the Drip

Guillaume Gaudet started photography as a way to capture fleeting memories. Largely self-taught, he did not plan to become a photographer, let alone imagine that he could pursue it as a career.

Haruna Kunisawa loves to dance! This is clear from her impressive resume, which includes tours with Eason Chan and appearances in various glossy music videos and commercials.

In pursuit of different stylish lifestyle trendsetter, PONY came across with James Boggia, Cable Wakeboard World Champion 2010 and 2011.

Lotfi Lamaali (A.K.A Wood Walker), rider and stoke spreader since 2008. Born and raised in Casablanca, he discovered Longboarding at the age of 25.

It’s borderline impossible to watch Muto by BLU and not see your jaw rolling all over the floor. The community of Youtube has joined the bandwagon with almost 11 mil views. And counting.

Ricky Powell, aka the Rickster, has seen a lot of history. He has worked variously as a busboy, bike messenger, Frozade vender, substitute teacher, columnist, cable television host, comic, and dog walker.

New Zealand tattoo artist Steve Butcher is a specialist in colour portraits and photo realism. Through the tattoos, Steve helps his customers tell their stories and express their identities.

Being yourself and doing what makes you happy is what B-boy Stripes believes in. Together with handwork, he has come a long way since his first introduction into breakdancing.

Zamri Hassan’s presence often goes unnoticed but his work always draws attention. As an Action Sports photographer, he has refined the art of capturing the moment without impeding the action.

May 8, 2017
PONY x Atmos
PONY teamed up with Atmos to release the unique “New York State of Mind”...
May 30, 2017
Zamri Hassan
Zamri Hassan’s presence often goes unnoticed but his work always draws attention. As an...